"We strongly believe that ANY lead generation activity taken without long-term integrated marketing strategy context will ultimately fail."
Marketing Strategy is a Pillar for Successful Lead Generation Campaigns
Prospect Solutions customizes marketing strategies to ensure outstanding results:
Understanding Your Target Market and Decision Makers
For lead generation projects to be successful the following questions need to be answered:
Who are your customers?
Where are they located?
Why they purchase your products or services vs. your competition?
When do they require your assistance?
How do they buy from you? Do they buy direct, online, via distributors or by telephone? Do they require the help of a sales/service representative?
How much are they willing to pay? What costs are associated with each unit of sale?
Developing a Database of Prospects
Without a qualified prospect database, it is hard to achieve results. Here are a number of ways to build an effective database:
Purchase leads from a database broker (Infocanada, Dun and Bradstreet, etc).
Research and manually develop database of companies(Google, Yahoo, Bing, Yellow Pages, Web Directories, Associations, etc).
Create and improve your social media presence (LinkedIn, Facebook, Google+).
Defining and Monitoring Key Performance Indicators (KPI)
To measure the effectiveness of each campaign, we establish and monitor project specific KPIs:
Number of calls/ connections/email messages/website visitors/social media interactions per time period.
Number of conversations/replies/ subscribers per time period.
Number of appointments/quotes/sales per time period/campaign.
Cost per conversation/connection/lead/sale.
KPIs are vital to measuring the success of each campaign and making improvements if required.
Developing A Calendar of Marketing Activities
Here are some examples of lead generation activities that may be included in your integrated marketing calendar:
Assembling a Winning Team of Experience Professionals
For each of our clients' projects, we assemble Prospect Solutions team of marketing professionals - who are experienced in your industry - combined with your internal employees. For optimal results and cost savings, we leverage clients' business knowledge with our marketing expertise. Alternatively, we offer a full marketing department outsourcing solution customized to your business needs.